THE OAKLAND
TURNAROUND PLAN

Five priorities. One goal: Make Oakland work for the people who call it home.

OAKLAND IS AT A CROSSROADS

Financial emergency, unsafe streets, too little housing, and a lack of accountability have held us back for too long. This plan is about restoring safety, creating jobs, building housing, cleaning our streets, and making CIty Hall accountable — so every neighborhood can thrive.

JULIUS ROBINSON LEADING OAKLAND
SEE THE 100-DAY FISCAL TRANSPARENCY PLAN
SUPPORT THE CAMPAIGN

A CAREER OF IMPACT

Cross-cultural business incubators. Women’s leadership. 150,000 service hours. 47 years building stronger communities.

A police car's flashing red and blue emergency lights illuminated in darkness.

SAFE OAKLAND

Every Oaklander deserves to feel safe walking their streets, riding transit, opening a business, and raising a family.

01

  • Full police staffing to meet Oakland's voter-mandated Measure NN minimum of 700 officers, ending the city's staffing shortfall so officers aren't stretched thin working excessive overtime

  • Sustainable, multi-year funding for proven violence prevention programs like Ceasefire, so results don't disappear when short-term grants run out

  • Faster, more reliable 911 response, meeting the state's 90% standard, up from Oakland's current 79%

Fewer shootings • Faster response times • Sustainably funded prevention • Greater community trust

WHAT SUCCESS LOOKS LIKE:

Nighttime view of a restaurant or food stand with an illuminated 'OPEN' neon sign. Through the large glass window, staff can be seen preparing food, with some hanging meats visible. The scene suggests a casual dining or street food establishment.
SUPPORT THE CAMPAIGN

WORKING OAKLAND

02

A strong local economy creates opportunity. We will invest in our businesses, workers, and entrepreneurs.

  • Expand access to capital for small, minority, and women-owned businesses, drawing on decades leading community reinvestment strategy at one of the nation's largest banks

  • Launch the Oakland Opportunity Fund, bringing banks, foundations, and investors directly into neighborhood commercial corridors

  • Build real workforce pipelines connecting job training to permanent employer partnerships, not just seasonal placements

More local jobs • Stronger, fully occupied storefronts • More capital reaching Oakland owned businesses

WHAT SUCCESS LOOKS LIKE:

THE OAKLAND OPPORTUNITY FUND

A once-in-a-generation initiative to bring banks, foundations, investors, businesses and community organizations together to invest directly in Oakland’s neighborhood and economy.

Modern multi-story apartment buildings with balconies, large windows, and various facade materials including white, brick red, and accents of black and wood, under a light sky.

HOUSING OAKLAND

03

We will build more housing, reduce costs, and make it easier to get good projects built.

  • Expand down payment assistance and homeownership programs, using decades of residential lending experience to help longtime Oaklanders actually own homes

  • Protect existing affordable housing and tenants from displacement as neighborhoods redevelop

  • Partner with nonprofits and developers to keep building on the city's recent affordable housing progress, faster

More homes built • More affordable options
Faster approvals • Stable, thriving neighborhoods

WHAT SUCCESS LOOKS LIKE:

A street sweeper truck parked at night, with orange warning lights flashing, black sky in the background, and a fire extinguisher near the front wheel.

CLEAN OAKLAND

04

A clean city shows respect for our residents, our businesses and our communities.

  • End illegal dumping and speed up cleanup response in every neighborhood, not just downtown

  • Maintain parks, sidewalks, and public spaces to the same standard citywide

  • Revitalize commercial corridors, since clean, safe streets are good for the small businesses this campaign is fighting for

Cleaner streets • Well-maintained parks
Stronger corridors • Pride in our city

WHAT SUCCESS LOOKS LIKE:

A tall, historic white clock tower building with a flag and American flag in front, set against a clear blue sky with surrounding modern buildings and a small park area at its base.

ACCOUNTABLE OAKLAND

05

City Hall must be transparent, responsible, and accountable to the people.

  • 100-Day Fiscal Transparency

  • Department scorecards and spending dashboards

  • Independent audits of all major contracts

  • Track performance and deliver results

  • Put residents first in every decision

SUPPORT THE CAMPAIGN

100-DAY FISCAL
TRANSPARENCY PLAN

Publish plain-English city financial overview and fiscal baseline.

DAY 1

Launch department scorecards and spending dashboards for public access

FIRST 30 DAYS

Independent audit of major
contracts and reserve plan for financial emergencies

FIRST 100 DAYS

SUPPORT THE CAMPAIGN

Publish performance metrics and keep residents informed every step of the way

ONGOING

A city that works. A future we can build together.

This plan is bold — but it’s achievable. And it starts with all of us.

GET INVOLVED